Higher ed marketing is complicated. D2 understands how to help find the right type of student within budget, and within the new rules that limit youth targeting (good rules!), while also catering to parents and their concerns.
Work Samples
MBA program advertisements
Foster School of Business
Driving graduate program applications and enrollment with ad creative tailored to specific audiences.
Website for a non-profit organization
Wilderness Awareness School
Creating an integrated e-commerce solution that is versatile and comprehensive.
Content and information architecture
UW Bothell
More than 8,000 disorganized content items from an out-of-date college website were successfully distilled into an intuitive information plan.
Advertising
Oregon Tech
D2 helped a small state school compete by identifying a very distinct set of prospective students overlooked by the bigger schools to drive awareness and applications.
Capital campaign
University of Washington
D2 helped a major state university exceed their fundraising budget by over $1 Billion
MBA program campaign
Seattle Pacific University
D2 drove MBA candidate outreach and program applications to a level competitive with larger and higher-ranking state schools.